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The truth is infinitely complex and a model is merely an approximation to the truth. If the approximation is poor or misleading, then the model is useless. ― T. Tarpey

What is data centricity?

Every data model tells a story about the world. Behind every regression, every neural network, every forecast is a set of assumptions: choices we make about what matters, what can be ignored, and how the underlying reality behaves. These assumptions form the invisible architecture of the insights we derive.

Data centricity is about getting that architecture right. Our focus goes beyond collecting more data or cleaning it better. We ask: are the assumptions that connect data to insights sound? When assumptions hold, models reveal useful insights. When they don't, even the most complex models are useless.

At Data Centricity Lab, we study this gap: the space between raw data and reliable insights for decision making. Our work spans the assumptions embedded in statistical methods (parametric, nonparametric, semi-parametric), the assumptions required by different modeling objectives (causal inference, prediction), and the assumptions that carry forward into the decisions these models inform.

Ongoing Research Project

Shopping vs. Pricing Agents: Consumer Welfare Implications of Deploying LLM-based Shopping Agents for Online Retail Purchases

As consumers begin to delegate purchasing decisions to LLM-powered AI agents, a critical question emerges: how should dynamic pricing algorithms be designed when the "customer" is no longer a human but an LLM? Today's online retail pricing algorithms are built on decades of research in behavioral economics: humans are not good at assessing data at face value and are prone to loss aversion, scarcity effects, and reference dependence. But if AI agents respond to pricing changes differently from humans, focusing more objectively on the signals, existing dynamic pricing strategies may not work as intended.

In this project, we are systematically measuring and analyzing the price elasticity of LLM-based shopping agents and testing whether they mirror human-like cognitive biases, such as susceptibility to artificial scarcity cues like "Only 2 left in stock," or make decisions more objectively based solely on the data.

More from the lab

Our projects range from research (the price elasticity of LLM agents) to a business-friendly blog (Data Duets) to the applications listed below, where we focus on putting data centricity into action.