Ongoing Research Project
As consumers begin to delegate purchasing decisions to LLM-powered AI agents, a critical question emerges: how should dynamic pricing algorithms be designed when the "customer" is no longer a human but an LLM? Today's online retail pricing algorithms are built on decades of research in behavioral economics: humans are not good at assessing data at face value and are prone to loss aversion, scarcity effects, and reference dependence. But if AI agents respond to pricing changes differently from humans, focusing more objectively on the signals, existing dynamic pricing strategies may not work as intended.
In this project, we are systematically measuring and analyzing the price elasticity of LLM-based shopping agents and testing whether they mirror human-like cognitive biases, such as susceptibility to artificial scarcity cues like "Only 2 left in stock," or make decisions more objectively based solely on the data.
Our projects range from research (the price elasticity of LLM agents) to a business-friendly blog (Data Duets) to the applications listed below, where we focus on putting data centricity into action.
Conversations on data centricity in business and AI in data science
dataduets.com →Skills, agents, and orchestrators for the modern data science stack
ai4ds.org →How health & wellness insights change when grounded in data
findcredible.com →How effectively can we use our personal data for productivity?
groundflow.app →