Ongoing Research Project
As consumers begin to delegate purchasing decisions to LLM-powered AI agents, a critical question emerges: how should pricing and merchandising algorithms be designed when the "customer" is no longer a human but an LLM? Today's online retail algorithms are built on decades of research in behavioral economics: humans are not good at assessing data at face value and are prone to loss aversion, reference dependence, and artificial scarcity and urgency effects. But if AI agents make decisions differently from humans, focusing more objectively on the signals, existing retail strategies may not work as intended.
In this project, we systematically measure and analyze the decisions of LLM-powered shopping agents and test whether they mirror human-like heuristics and cognitive biases, such as reference dependence or susceptibility to artificial urgency and scarcity cues like "Limited time deal" or "Only 1 left in stock."
Our projects range from research (the price elasticity of LLM agents) to a business-friendly blog (Data Duets) to the applications listed below, where we focus on putting data centricity into action.
Conversations on data centricity in business and AI in data science
dataduets.com →Skills, agents, and orchestrators for the modern data science stack
ai4ds.org →How health & wellness retail transforms when grounded in data
findcredible.com →How effectively can we use data to optimize for the future of work?
groundflow.app →